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Earth Day enthusiasts are one of many well-meaning minority groups; their special target is the "litter bug."
Other popular minority groups and their corresponding "foes" include: feminists against masculine citizens, abortionists against anti-abortionists, blacks against whites, whites against hispanics, democrats against republicans, religionists against atheists, rich against poor.
Regardless of the minority to which you belong, your only chance to solve your problem is to support the interests of the majority, not merely your own minority. And, more importantly, the majority to which you belong is the citizenry of the North American Continent.
Technocracy, alone, points out that the real problem is the Price System itself, which is adversely affecting all citizens of this Continent with its waste and inefficiency.
As a North American citizen, your home is this Continent. Its problems are your problems. You can only solve these problems as a majority cause, not a minority cause. Air pollution, water shortage and pollution, technological unemployment, natural resource depletion, the slaughter of humans on the highways and many more problems are yours to help solve. You are directly involved.
Technocracy's position always has been, regardless of color, creed, religion or national origin, that the people who live on this continent are entitled to share in the abundance of goods and services that technology is able to produce for every one of us. In Technocracy's view, no individual is "better" than another. Some have more training and capability, so, understandably, they will incur more responsibility.
No minority view can operate this Continent. It's too big, too complex. Only a social concept that comprehends the whole operation of North America and operates for all of us will function. In this complicated society, shortsighted competing minorities may put the lights out. Then, where are you, male, republican, rich or homeless?